Packaging 360° is the new independent packaging magazine of the Lebensmittel Zeitung and packREPORT.

Key Facts Editorial Program Circulation Readers Ad prices Contacts


Key Facts

The packaging market is in transition:
packaging decisions in the consumer goods industry are today made with interaction of production, technical specification, logistics, purchasing, product management and marketing. Digitalization, e-commerce and sustainability offer opportunities, and are changing the packaging market enormously.
Packaging 360° shows the potential that can still be exploited in the interaction between retailers, manufacturers of fast moving consumer goods and the packaging industry.


Editorial Program

Digitalization (“Industry 4.0”), networking, big data, e-commerce & packaging, lot size 1, sensor technology, MES connection, efficiency, automation, factory automation (production planning, “turnkey construction”), robotics, collaborative robots, predictive maintenance, inspection systems, sustainability, weighing and dosing, filling and sealing technology, labeling/marking/coding, printed electronics, serialization/ counterfeit protection, packaging printing, packaging color (color migration), finishing, packaging development (software/hardware), logistics (track and trace), and augmented reality, as well as side effects and long-term effects of specification decisions in packaging design.



Packaging 360° will be circulated approx. 90,000 copies as a supplement in following magazines and as special editions at the FachPack 2018:

Magazines Distribution in copies
Lebensmittel Zeitung 41,000
packREPORT 12,000
packMITTEL 4,500
PACKaktuell 5,800
FachPack – special edition 7,000
Total circulation approx. 90,000



With packaging 360° you can reach a broad target group in the consumer goods industry, in trade, in media and marketing and in the packaging industry. Due to the special distribution at IFFA 2019 and the FachPack 2019, packaging 360° will be distributed directly to the trade visitors.

The readers of Lebensmittel Zeitung
are board members, business leaders, purchasing, sales, CM and marketing managers in the consumer goods industry. Furthermore, IT and logistics managers, sales managers and independent retailers are also reached.

The readers of HORIZONT
are marketing, media and communication managers in advertising companies, and media, communication and advertising agencies.

The readers of packREPORT, packMITTEL und PACKaktuell
are investment decision makers who deal with the packaging solutions of the packaging industry or with solutions for packaging production. Most of the readers come from the food and beverage sectors (including drinks) and chemicals (including pharmaceuticals and cosmetics).

Visitors to the IFFA 2019
are more than 60,000 experts and trade visitors from industry, commerce and the trades, who come to the leading international trade fair for the meat industry to find out about the latest developments in the sector.
IFFA 2019 / Frankfurt / 4 – 9 Mai, 2019

The visitors at the FachPack 2019
are purchasing decision-makers from the investment and consumer goods industry, in particular from the food, beverage, pharmaceutical and cosmetics sectors, who gather information about the latest packaging trends.
FachPack 2019 / Nuremberg Germany / 24 – 26 September, 2019


Ad prices

We provide you with customized marketing opportunities for your market presence in the packaging industry. Cross-media and tailored to your needs – print and online.
Benefit from individual packages.

packREPORT / packMITTEL /

Deutscher Fachverlag GmbH
Mainzer Landstr. 251
60326 Frankfurt

Sales Team
Carmen Boussaa (Senior Sales Manager)
Tel.: +49 69 7595-2564

Martina Klusak
Tel.: +49 69 7595-1228

Editorial Department Packaging
Matthias Mahr (Editor in Chief / Publisher)
Tel. : +49 69 7595-1548

Peter Schneider
Tel. : +49 69 7595-3051

Online Project Manager
Katja Rühl
Tel. : +49 69 7595-1542